
THE STORY BEHIND THE COLLECTIVE

Kristina Zhao grew up watching her father turn angry customers into friends behind the counter of a small market.
That lesson — that hospitality is not a transaction, it is a transformation — became the foundation of everything she has built: Sichuan House, Love You Long Time, and Secret Little Garden. Three businesses rooted in the same belief: that food, culture, and genuine care have the power to change lives.
The Collective exists because Kristina believes the skills that built her businesses can build anyone's. The people who cook, create, serve, tell stories, and make strangers feel like family — they are not just workers. They are cultural leaders in the making. They just need someone to invest in them the way her father invested in every customer who walked through the door.
"Culture is not something you consume. It is something you cultivate. And the people who cultivate it deserve to lead.
THE PEOPLE
















